Yasmin Abdallah, professionally known as Yasmin Sewell, is an Australian-born fashion leader, creative entrepreneur, and founder of the wellness fragrance brand Vyrao. She became respected for spotting emerging fashion talent and building a career in London.
Before entering wellness, Yasmin worked with major names including Browns, Liberty, and Style.com, while also running fashion businesses and consulting projects.
She also became publicly known through her brief marriage to British actor Rufus Sewell. This article covers her early life, fashion career, relationships, children, Vyrao, lifestyle, finances, and current work.
Profile Summary
| Full Name | Yasmin Abdallah |
| Professional Name | Yasmin Sewell |
| Birthplace | Sydney, Australia |
| Nationality | Australian |
| Family Background | Lebanese-Australian |
| Current Residence | London, United Kingdom |
| Profession | Fashion Director, Creative Consultant, Entrepreneur |
| Known For | Fashion career and founding Vyrao |
| Former Husband | Rufus Sewell |
| Later Partner/Spouse | Kyle Robinson |
| Children | Three sons |
| Known Children | Knox, Renzo, and Gene |
| Early Business | Yasmin Cho |
| Fashion Experience | Browns, Liberty, Style.com |
| Business | Vyrao |
| Vyrao Founded | 2021 |
| Industry | Fashion, Beauty, Fragrance, Wellness |
Early Life, Age, and Family Background
Yasmin grew up in Sydney, Australia, and spent part of her childhood in the beachside suburb of Maroubra. Her Australian upbringing and connection with the ocean later influenced the way she thought about nature, creativity, and personal well-being.
Her family has Lebanese roots, and her mother worked in a beauty salon. Being around women, beauty treatments, hair, and personal style from an early age gave Yasmin an unusual introduction to the beauty world.
Public sources do not consistently document her exact birthday, so precise age claims should be treated carefully. Her career story is much better documented than her private background.
Leaving School and Moving to London
Yasmin did not follow a traditional academic path. In an earlier interview, she said she left school in Australia at fifteen and immediately started working, showing the independence that would later become important throughout her career.
She moved to London as a teenager, around nineteen or twenty, with a strong desire to work in fashion but without a clear idea of exactly what job she wanted.
London gave her access to designers, boutiques, buyers, and creative people. Instead of formal fashion training, she learned through practical experience, observation, instinct, and direct contact with the retail industry.
Yasmin Cho and Her Early Fashion Career
One of Yasmin’s first London fashion jobs was working as a window dresser at Browns. The experience helped her understand luxury retail, but it also made her think about how fashion stores could feel more welcoming and exciting to customers.
She later opened her own Soho boutique, Yasmin Cho. The shop became known for carrying emerging designers rather than simply following established luxury names, giving Yasmin an early reputation for identifying creative talent.
Designers featured through her early retail work included names such as Rick Owens and Pierre Hardy. The boutique helped establish the instincts for discovery that would define much of her later career.
Career With Browns, Liberty, and Style.com
After establishing herself in London fashion, Yasmin moved into increasingly important buying, consulting, and creative positions. She became buying director at Browns and later held senior responsibilities connected with Liberty, two influential names in British luxury retail.
Her reputation came partly from recognizing designers before they reached wider international attention. Fashion profiles have linked her with early support for talents including Christopher
Kane and J.W. Anderson.
In 2015, she was appointed fashion director of Condé Nast’s Style.com shopping project. The role placed her at the meeting point of fashion editorial, digital retail, and e-commerce.
Yasmin Abdallah and Rufus Sewell
Yasmin’s name also appears frequently in searches because of her relationship with British actor Rufus Sewell. Sewell later became widely recognized for films and television projects including Dark City, A Knight’s Tale, The Man in the High Castle, and The Diplomat.
Their relationship developed before Yasmin became known as a major fashion figure. They eventually married in 1999, when both were building careers in demanding creative industries. Sources consistently identify Yasmin as Sewell’s first wife.
Although the relationship brought her some public attention, it represents only a short period of her life. Her long-term professional reputation developed independently through fashion, consulting, retail, and entrepreneurship.
Marriage and Divorce From Rufus Sewell
Yasmin Abdallah and Rufus Sewell married in 1999, but the marriage was brief. By 2000, they had divorced, making it one of the shorter chapters in both of their personal histories.
Unlike many celebrity breakups, their separation did not become a long-running public dispute. Reliable information about the private reasons behind the divorce remains limited, and neither built a public career around discussing their former marriage.
Both moved forward independently. Yasmin continued developing her influence within fashion, while Rufus expanded his acting career across television, theater, and film. He later remarried, while Yasmin built another family and continued her creative work.
Life After Divorce and Kyle Robinson
Following her divorce from Rufus Sewell, Yasmin focused strongly on fashion and later built a relationship with Australian fashion entrepreneur Kyle Robinson. The pair became partners in both family life and parts of the fashion business.
By the 2010s, Yasmin and Kyle were publicly associated with projects including Paper Mache Tiger, a fashion showroom and agency representing creative brands. A 2014 profile described Yasmin as a fashion and retail consultant and Kyle as a director of the business.
They were also connected with fashion label Être Cécile. Published profiles described them as husband and wife, though Yasmin has generally kept changes in her relationships away from extensive public discussion.
Yasmin Abdallah’s Children and Family Life
Motherhood became another important part of Yasmin’s life. In 2011, British Vogue reported that Yasmin and Kyle Robinson had welcomed a son named Knox Rocket, with Yasmin openly describing the excitement and adjustment of becoming a mother.
She later welcomed another son, Renzo. A 2021 British Vogue feature described Knox as nine and Renzo as six and offered a glimpse into their colorful London home, including bedrooms the boys helped design themselves.
More recent public posts have also referenced a third boy, Gene. Yasmin nevertheless keeps detailed information about her children limited and does not make family exposure the center of her public identity.
From Fashion to Wellness
After more than two decades in fashion, Yasmin began moving toward a field that had interested her personally for many years: wellness. She had explored meditation, Reiki, and other practices alongside her demanding fashion career.
After leaving a major fashion role around 2018, she decided to give greater attention to these interests. She has discussed studying practices including Reiki, Ayurveda, flower remedies, and other approaches to personal well-being.
Rather than completely abandoning her creative background, Yasmin found a way to combine it with wellness. Fragrance became the bridge, allowing her to use luxury branding, design experience, scent, and her interest in emotional experience within one business.
Vyrao: Yasmin Abdallah’s Wellness Brand
Yasmin founded Vyrao after deciding to combine fine fragrance with her interest in energy and well-being. The company presents itself as a fragrance and wellness brand shaped by her years of experience as a fashion and creative director.
Vyrao launched with fragrances created around different moods and intentions rather than treating perfume only as a beauty accessory. Its products use scent, design, and wellness ideas to create a distinctive position within luxury beauty.
The business has grown beyond its founder’s original fashion identity and attracted outside investment, including backing through L Catterton’s Elevate Beauty platform. Today, Vyrao is the clearest expression of Yasmin’s move from fashion into entrepreneurship.
Personal Style and Wellness Lifestyle
Yasmin has long been recognized for personal style that changes without becoming tied to one trend. Fashion publications have highlighted her interest in strong tailoring, masculine-inspired clothing, unusual combinations, and the freedom to dress according to mood.
Her approach to beauty has also been connected with wellness. She has spoken about meditation, Pilates, yoga, healthy eating, limited alcohol and coffee, skincare, and maintaining habits that help her feel balanced.
These interests existed before Vyrao, which makes the brand feel like a continuation of her lifestyle rather than a sudden career change. For Yasmin, personal style and well-being both begin with how someone feels.
Where Is Yasmin Abdallah Now?
Yasmin remains closely associated with London and continues to lead Vyrao as its founder. Her professional focus today is much more connected with fragrance, energy, beauty, and wellness than with the fashion-buying positions that first established her reputation.
She still brings decades of fashion knowledge into the way Vyrao is designed, presented, and positioned. Recent interviews continue to discuss her ideas about intuition, scent, creativity, and building a business around personal values.
Her public identity has therefore changed considerably. Instead of mainly being described as a fashion buyer or Rufus Sewell’s former wife, she is now recognized as an entrepreneur with her own distinctive wellness company.
Conclusion
Yasmin Abdallah’s career shows how one creative path can develop into several different chapters. She left school young, moved from Australia to London, entered fashion through practical work, opened Yasmin Cho, and eventually reached senior buying and creative positions.
Her short marriage to Rufus Sewell brought public curiosity, but it never became the defining part of her story. She later built a family, continued working in fashion, and gradually moved toward the wellness interests that had become increasingly important to her.
Founding Vyrao brought these experiences together. Today, Yasmin’s story is best understood through her fashion instinct, willingness to change direction, entrepreneurial work, and long-standing interest in how style, scent, and well-being can connect.
(FAQs)
Who is Yasmin Abdallah?
Yasmin Abdallah, professionally known as Yasmin Sewell, is an Australian fashion director, entrepreneur, and founder of Vyrao. She is known for her influential fashion career in London and her earlier marriage to British actor Rufus Sewell.
How old is Yasmin Abdallah?
Yasmin Abdallah’s exact date of birth is not widely documented in reliable public sources. She grew up in Sydney, Australia, before moving to London as a young woman and beginning her career in the fashion industry.
Was Yasmin Abdallah married to Rufus Sewell?
Yes. Yasmin Abdallah married British actor Rufus Sewell in 1999. Their marriage was brief, and they divorced around 2000. Yasmin later continued building her own successful career in fashion, consulting, and wellness.
Does Yasmin Abdallah have children?
Yes, Yasmin Abdallah is a mother of three sons. Her children are known as Knox, Renzo, and Gene. She keeps much of her family life private while balancing motherhood with her business and creative work.
What does Yasmin Abdallah do for a living?
Yasmin Abdallah is a fashion professional, creative consultant, and entrepreneur. After decades of working in fashion and retail, she moved into wellness and fragrance and founded Vyrao, combining scent, creativity, and well-being.
Where is Yasmin Abdallah now?
Yasmin Abdallah is based in London and remains focused on her business career. She continues to lead Vyrao while using her experience in fashion, fragrance, creativity, and wellness to develop the brand and its products.
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